Mobile Advertising is a multi-channel, virtual advertising, and marketing strategy aimed at reaching a target market on their smart phones, tablets, and other mobile gadgets, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way human beings engage with brands. The whole thing that has to be performed on a laptop or computer is now working on a mobile tool. From reading an email to visiting your website, it is all available on a small mobile screen.
Points to remember for mobile marketing- :-
- About 80% of internet users are using mobile devices
- About 60% of digital marketing is reviewed through media platforms such as smart phones, tablets, etc.
- Search engines like Google anticipates for search quarries via mobile devices.
- Powerful mobile advertising and marketing method expertise your mobile target audience, designing content with cellular structures in mind and making strategic use of SMS/MMS marketing and mobile apps.